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The sad state of social media support among Indian companies

Use of social media by Indian companies have skyrocketed in the recent years due to many reasons, two to be specific –

  1. It helps people connect directly with government – a lot has been done in this regard under the Digital India initiative.
  2. Since social media is a public space, brands / companies are pressurized to correctly resolve the issue or it is a ticking time bomb for them in case the problem becomes viral, can damage reputation easily.

Now coming back to the support brands on Twitter, an example here:

April 10, 2018|Categories: India, Rants|Tags: , |0 Comments
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